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subject:"Viral marketing"
~isPartOf:"Journal of internet commerce"
~person:"Lepkowska-White, Elzbieta"
~subject:"Marketing management"
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Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
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Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
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