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subject:"Viral marketing"
~person:"Bohrer, Laura"
~type_genre:"Conference paper"
~type_genre:"Thesis"
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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