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subject:"Viral marketing"
~person:"Brownlee, Eric"
~person:"Geiger, Fred"
~subject:"Sponsoring"
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Brownlee, Eric
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Marketing : vor, während und nach der Messe
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
2
Guerillamarketing
Geiger, Fred
- In:
Marketing : vor, während und nach der Messe
,
(pp. 132-153)
.
2010
Persistent link: https://www.econbiz.de/10003997468
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