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subject:"Viral marketing"
~subject:"Big event"
~subject:"Consumer behaviour"
~subject:"Großveranstaltung"
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Viral marketing
Big event
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Großveranstaltung
Guerilla marketing
111
Guerilla-Marketing
111
Sportveranstaltung
67
Sport event
62
Sponsoring
48
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47
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44
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Ambush Marketing
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5
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4
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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3
International journal of sports marketing & sponsorship
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3
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2
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Markenkommunikation und Beziehungsmarketing
2
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2
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
Galileo Computing
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
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1
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1
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1
Journal of strategic marketing
1
KCS-Schriftenreihe
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing : vor, während und nach der Messe
1
Marketing e comunicazione
1
Marketing intelligence & planning
1
Research
1
Sport management review
1
Stand und Perspektiven der Eventforschung
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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EconStor
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Ambush Marketing und Markenschutz : die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Großereignisse
Risch-Kerst, Mandy
-
2016
Persistent link: https://www.econbiz.de/10011414773
Saved in:
4
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
5
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
6
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
7
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
8
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
9
Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
Sachse, Manuela
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927074
Saved in:
10
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin
- In:
Journal of entrepreneurship, management and innovation …
9
(
2013
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
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