//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~subject:"Big event"
~subject:"Consumer behaviour"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ambush marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Big event
Consumer behaviour
Sponsoring
7
Ambush Marketing
5
Deutschland
4
Guerilla marketing
3
Guerilla-Marketing
3
Sponsorship
3
Sportmarketing
3
Sportveranstaltung
3
Event-Marketing
2
Germany
2
Großveranstaltung
2
Konsumentenverhalten
2
Programmsponsoring
2
Schätzung
2
Sport event
2
Sportwerbung
2
Trittbrettfahrerverhalten
2
Advertising effects
1
Erlebnismarketing
1
Estimation
1
Event marketing
1
Football
1
Frankreich
1
Free rider problem
1
Fußball
1
Fußballsport
1
Marketing
1
Sports marketing
1
Werbewirkung
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Working Paper
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
7
Book section
7
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
German
2
Author
All
Pechtl, Hans
2
Niemann, Katrin
1
Published in...
All
Wirtschaftswissenschaftliche Diskussionspapiere
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sponsoring und Ambushing : eine verhaltenswissenschaftliche Analyse
Pechtl, Hans
;
Niemann, Katrin
-
2009
Persistent link: https://www.econbiz.de/10003867852
Saved in:
2
Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484325
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->