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subject:"Virales Marketing"
~isPartOf:"Electronic commerce research and applications"
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Virales Marketing
Consumer behaviour
1
Customer satisfaction
1
Expertise
1
Identity disclosure
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Message usefulness
1
Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Personalisierung
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Personalization
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Product information
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Produktinformation
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Reputation
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Social Web
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Social web
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Viral marketing
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Word-of-mouth (WOM)
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Friske, Wesley
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Racherla, Pradeep
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Electronic commerce research and applications
Journal of business research : JBR
8
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of marketing communications
2
Journal of retailing and consumer services
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American economic review
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Asia Pacific journal of marketing and logistics
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Business & information systems engineering
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European journal of marketing : EJM
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Information systems and e-business management : ISeB
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International journal of Indian culture and business management : IJICBM
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
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International journal of management and marketing research : IJMMR
1
International journal of services technology and management
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
1
Journal of global information management
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Journal of information & knowledge management : JIKM
1
Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of open innovation : technology, market, and complexity
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Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
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