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subject:"Virales Marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Banner advertising"
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Virales Marketing
Internet marketing
189
Online-Marketing
189
Consumer behaviour
94
Konsumentenverhalten
94
Social Web
91
Social web
91
Viral marketing
74
Hotel industry
62
Hotellerie
62
Online retailing
39
Online-Handel
39
E-commerce
30
Electronic Commerce
30
Website
28
Advertising effects
26
Werbewirkung
26
Brand management
21
Markenführung
21
Tourism marketing
21
Tourismusmarketing
21
Holiday behaviour
20
Online reviews
20
Urlaubsverhalten
20
Gastronomie
19
Restaurant industry
19
Beziehungsmarketing
17
Relationship marketing
17
Tourism
17
Tourismus
17
Advertising
16
Customer satisfaction
16
Kundenzufriedenheit
16
Werbung
16
Social media
15
social media
15
Dienstleistungsqualität
14
Service quality
14
Emotion
13
Brand image
12
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74
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English
74
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Law, Chun Hung Roberts
7
Schuckert, Markus
4
Li, Hengyun
3
Liang, Sai
3
Xie, Karen L.
3
Zhang, Zili
3
Liu, Xianwei
2
Mariani, Marcello M.
2
Okumus, Fevzi
2
Tang, Chun-Hung
2
Ye, Qiang
2
Yen, Chih-Lun Alan
2
Zhang, Lu
2
Zhang, Ziqiong
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Ali Ahani
1
Anlamlier, Eda
1
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Au, Norman
1
Ayeh, Julian K.
1
Ballestar, María Teresa
1
Bernard, Shaniel
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Bin Ibrahim, Othman
1
Boon, Edward
1
Borghi, Matteo
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Brymer, Robert A.
1
Buyova, Daniela
1
Cantoni, Lorenzo
1
Caplliure, Eva-María
1
Casaló, Luis V.
1
Cervera-Taulet, Amparo
1
Chan, Irene Cheng Chu
1
Chang, Ya Ping
1
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Published in...
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International journal of hospitality management
Journal of travel and tourism marketing
Psychology & marketing
Journal of business research : JBR
72
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
74
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
3
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
4
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
5
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
6
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
7
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
8
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
9
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
10
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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