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subject:"Virales Marketing"
~isPartOf:"International journal of hospitality management"
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Virales Marketing
Consumer behaviour
7
Konsumentenverhalten
7
Product information
7
Produktinformation
7
Gastronomie
4
Restaurant industry
4
Product labelling
3
Viral marketing
3
Warenkennzeichnung
3
Brand trust
2
Confidence
2
Credibility
2
Glaubwürdigkeit
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Internet marketing
2
Online retailing
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Online-Handel
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Online-Marketing
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Vertrauen
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Advertising effects
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Beziehungsmarketing
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Brand image
1
Caring
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Communication
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Complimentary information
1
Constructive information
1
Consumer attitudes
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Consumers' behavior
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Corporate Social Responsibility
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Corporate disclosure
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Corporate reputation
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Disclosure of nutrition information
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E-commerce
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Eating habit
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Electronic Commerce
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Haiwen, Yin
1
Hua, Changhua
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Lee, Seung Hyun
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Liu, Huiyue
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Peihan, Guo
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Ro, Heejung
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Yan, Liping
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International journal of hospitality management
Journal of business research : JBR
8
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of services technology and management
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of information & knowledge management : JIKM
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
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1
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
2
Which reviewers are honest and caring? : the effect of constructive and prosocial information on the perceived credibility of online reviews
Yan, Liping
;
Hua, Changhua
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013327965
Saved in:
3
The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Lee, Seung Hyun
;
Ro, Heejung
- In:
International journal of hospitality management
56
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011520926
Saved in:
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