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subject:"Virales Marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Psychology & marketing"
~subject:"Customer satisfaction"
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Virales Marketing
Customer satisfaction
Internet marketing
188
Online-Marketing
188
Consumer behaviour
106
Konsumentenverhalten
106
Social Web
85
Social web
85
Viral marketing
52
Advertising effects
51
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Beziehungsmarketing
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Brand image
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social media
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Anlamlier, Eda
2
De Angelis, Matteo
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gottschalk, Sabrina Alexandra
2
King, Karen Whitehill
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Mafael, Alexander
2
Pozharliev, Rumen
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2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Psychology & marketing
Journal of business research : JBR
84
Journal of retailing and consumer services
62
International journal of hospitality management
50
International journal of internet marketing and advertising : IJIMA
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of marketing communications
32
Information systems research : ISR
28
Tourism management : research, policies, practice
28
Electronic commerce research
26
Journal of management information systems : JMIS
24
Journal of internet commerce
23
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of marketing
18
Journal of travel and tourism marketing
16
Journal of advertising research
15
International journal of technology marketing : IJTMkt
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of promotion management : innovations in planning and applied research
14
The journal of product & brand management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
12
Business horizons
11
Cogent business & management
11
International journal of electronic commerce : IJEC
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of business information systems : IJBIS
10
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ECONIS (ZBW)
57
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
3
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
4
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
5
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
6
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
9
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
10
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
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