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subject:"Virales Marketing"
~isPartOf:"Journal of marketing communications"
~person:"Law, Rob"
~person:"Loureiro, Sandra Maria Correia"
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Virales Marketing
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Law, Rob
Loureiro, Sandra Maria Correia
Huh, Jisu
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Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management : research, policies, practice
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In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
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