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subject:"Virales Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Customer satisfaction"
~subject:"Social Web"
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Virales Marketing
Customer satisfaction
Social Web
Internet marketing
56
Online-Marketing
56
Consumer behaviour
25
Konsumentenverhalten
25
Social web
23
Advertising effects
17
Werbewirkung
17
Viral marketing
15
Advertising
12
Werbung
12
Brand management
10
Markenführung
10
social media
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Emotion
5
Markenimage
5
Target group
5
Zielgruppe
5
Brand
4
Markenartikel
4
Qualitative Methode
4
Qualitative method
4
Social network
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Soziales Netzwerk
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USA
4
United States
4
Computerspiel
3
Marketing management
3
Marketingmanagement
3
Online retailing
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Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
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Video game
3
Website
3
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32
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32
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English
32
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Anlamlier, Eda
2
De Angelis, Matteo
2
Pozharliev, Rumen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Añó Sanz, Vicente
1
Ballestar, María Teresa
1
Bargoni, Augusto
1
Berezan, Orie
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Bui, M̃y
1
Buyova, Daniela
1
Buzeta, Cristian
1
Calabuig Moreno, Ferran
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
Chen, Chen
1
De Keyzer, Freya
1
Di Cioccio, Martina
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Gao, Ting (Lisa)
1
Geru, Marius
1
Ghanbarpour, Tohid
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Giachino, Chiara
1
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1
Gough, Brendan
1
Gustafsson, Anders
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hall, Matthew
1
Hervás, Josep Crespo
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Hollebeek, Linda D.
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Psychology & marketing
Journal of business research : JBR
221
Journal of retailing and consumer services
127
International journal of internet marketing and advertising : IJIMA
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of hospitality management
68
International journal of advertising : the review of marketing communications
66
Journal of marketing communications
64
Tourism management : research, policies, practice
59
Journal of promotion management : innovations in planning and applied research
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
57
Journal of internet commerce
55
Information systems research : ISR
54
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
47
Business horizons
45
Cogent business & management
45
Electronic commerce research
45
The journal of product & brand management
45
International journal of technology marketing : IJTMkt
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Marketing intelligence & planning
38
International journal of business information systems : IJBIS
35
International journal of contemporary hospitality management
35
SpringerLink / Bücher
35
Journal of hospitality marketing & management
34
Journal of advertising research
33
Journal of marketing
33
Journal of strategic marketing
33
The journal of brand management : an international journal
33
Journal of electronic commerce research : JECR
31
Journal of travel and tourism marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Springer eBook Collection
27
International journal of advertising : the quarterly review of marketing communications
26
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ECONIS (ZBW)
32
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
5
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
9
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
10
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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