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subject:"Virales Marketing"
~person:"Bilgihan, Anil"
~person:"Datta, Biplab"
~subject:"Reisevermittler"
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Virales Marketing
Reisevermittler
Internet marketing
15
Online-Marketing
15
Consumer behaviour
10
Konsumentenverhalten
10
Viral marketing
9
Social Web
8
Social web
8
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
Relationship marketing
5
Website
5
Brand image
4
Confidence
4
Holiday behaviour
4
Markenimage
4
Urlaubsverhalten
4
Vertrauen
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Tourism
3
Tourismus
3
eWOM valence
3
Brand
2
Brand knowledge
2
Customer satisfaction
2
Data Mining
2
Data mining
2
Electronic word of mouth
2
Hotel industry
2
Hotellerie
2
Information dissemination
2
Informationsverbreitung
2
Internet
2
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2
Kundenzufriedenheit
2
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Bilgihan, Anil
Datta, Biplab
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Okumus, Fevzi
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Law, Rob
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
5
Zhou, Wenqi
5
Balaji, M. S.
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
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Tourism management : research, policies, practice
2
Global business review
1
International journal of contemporary hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of vacation marketing
1
Tourism planning & development
1
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ECONIS (ZBW)
9
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9
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
3
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
4
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
5
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
6
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
7
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
8
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
9
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
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