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subject:"Virales Marketing"
~person:"Law, Rob"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
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Virales Marketing
Beziehungsmarketing
Internet marketing
22
Online-Marketing
22
Social Web
18
Social web
18
Viral marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Relationship marketing
7
Online retailing
6
Online-Handel
6
Brand image
5
Markenimage
5
Instagram
4
social media
4
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Hotel industry
3
Hotellerie
3
Information behaviour
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Informationsverhalten
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Internet
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Kundenzufriedenheit
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Tourism
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Tourismus
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Customer engagement
2
Emotion
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Facebook
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Fashion
2
Holiday behaviour
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Innovationsakzeptanz
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Marketingmanagement
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2
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English
15
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Law, Rob
Loureiro, Sandra Maria Correia
Harrigan, Paul
12
Law, Chun Hung Roberts
12
Hollebeek, Linda D.
10
Okumus, Fevzi
10
Bigné Alcañiz, J. Enrique
9
Bilgihan, Anil
9
Filieri, Raffaele
9
Conduit, Jodie
8
Duan, Wenjing
8
Mariani, Marcello M.
8
Thaichon, Park
8
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Karjaluoto, Heikki
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Ratten, Vanessa
7
Rita, Paulo
7
Schweidel, David A.
7
Tan, Yong
7
Xie, Karen L.
7
Ahuja, Vandana
6
Balaji, M. S.
6
Grewal, Dhruv
6
Gu, Bin
6
Hajli, Nick
6
Kim, Jong Min
6
Kim, Juran
6
Ko, Eunju
6
Li, Hengyun
6
Liu, Yong
6
Luoma-aho, Vilma
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Phua, Joe
6
Rather, Raouf Ahmad
6
Roy, Gobinda
6
Ruiz Mafe, Carla
6
Scott, David Meerman
6
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Journal of promotion management : innovations in planning and applied research
3
E-business : state of the art of ICT based challenges and solutions
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
15
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
4
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
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