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subject:"Web 2.0 technologies"
~isPartOf:"Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs"
~subject:"Markenführung"
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Web 2.0 technologies
Markenführung
Interactive media
5
Interaktive Medien
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Web 2.0-Technologien
5
Learning method
3
Lernmethode
3
Betriebswirtschaftsstudium
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Graduate business education
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USA
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United States
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Administrative sciences
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Bajde, Domen
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Bryer, Thomas A.
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Chen, Baiyun
1
Flammer, Caroline
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Grover, Aditi
1
Kupetz, Allen H.
1
Stewart, David W.
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Yang, Xiaolong
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand Content : die Marke als Medienereignis
1
Electronic markets : the international journal on networked business
1
Flagship marketing : concepts and places
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the quarterly review of marketing communications
1
Internetökonomie und Hybridität
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Operationelle Risiken : Grundlagen, Messmethoden und Querschnittsthemen in der Praxis
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Research in management education and development
1
Schriftenreihe Global branding
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Springer eBook Collection
1
SpringerLink / Bücher
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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ECONIS (ZBW)
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The use of social media and networks in teaching public administration : perceptions, practices, and concerns
Bryer, Thomas A.
;
Chen, Baiyun
- In:
Cutting-edge social media approaches to business …
,
(pp. 241-267)
.
2010
Persistent link: https://www.econbiz.de/10008810866
Saved in:
2
Uses, challenges, and potential of social media in higher education : evidence from a case study
Zhang, Suling
;
Flammer, Caroline
;
Yang, Xiaolong
- In:
Cutting-edge social media approaches to business …
,
(pp. 217-240)
.
2010
Persistent link: https://www.econbiz.de/10008810867
Saved in:
3
User-generated content in business education
Bajde, Domen
- In:
Cutting-edge social media approaches to business …
,
(pp. 95-115)
.
2010
Persistent link: https://www.econbiz.de/10008810873
Saved in:
4
Social media for the MBA Professor : a strategy for increasing teacher-student communication and the tactics for implementation
Kupetz, Allen H.
- In:
Cutting-edge social media approaches to business …
,
(pp. 57-71)
.
2010
Persistent link: https://www.econbiz.de/10008810875
Saved in:
5
Defining interactive social media in an educational context
Grover, Aditi
;
Stewart, David W.
- In:
Cutting-edge social media approaches to business …
,
(pp. 7-38)
.
2010
Persistent link: https://www.econbiz.de/10008810877
Saved in:
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