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subject:"Web 2.0 technologies"
~isPartOf:"Journal of advertising research"
~subject:"Markenführung"
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Web 2.0 technologies
Markenführung
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Journal of advertising research
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Brand Content : die Marke als Medienereignis
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Electronic markets : the international journal on networked business
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Flagship marketing : concepts and places
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the quarterly review of marketing communications
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Internetökonomie und Hybridität
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Journal of business economics and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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