//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Web 2.0 technologies"
~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Web 2.0 technologies
Markenführung
Interactive media
3
Interaktive Medien
3
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
advertising
2
Advertising
1
Advertising agencies
1
Brand management
1
Croatia
1
Fernsehwerbung
1
Internet
1
Internet marketing
1
Kroatien
1
Marketing management
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
Online-Marketing
1
OpenTV
1
Respect
1
Television advertising
1
Website
1
Werbung
1
Wink
1
creative process
1
execution factors
1
interactive media
1
interactive television
1
interactivity
1
internet
1
intrusiveness
1
job descriptions
1
models
1
online
1
organizational structures
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brown, Mark
1
Pope, Nigel
1
Tan, Bin Jun
1
Published in...
All
Journal of marketing communications
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand Content : die Marke als Medienereignis
1
Electronic markets : the international journal on networked business
1
Flagship marketing : concepts and places
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the quarterly review of marketing communications
1
Internetökonomie und Hybridität
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Operationelle Risiken : Grundlagen, Messmethoden und Querschnittsthemen in der Praxis
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Research in management education and development
1
Schriftenreihe Global branding
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Springer eBook Collection
1
SpringerLink / Bücher
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->