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subject:"Welt"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
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