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subject:"Welt"
~person:"Bretschger, Lucas"
~person:"Lilien, Gary L."
~subject:"Theorie-Praxis-Verhältnis"
~type:"article"
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Welt
Theorie-Praxis-Verhältnis
Theory-practice divide
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Bretschger, Lucas
Lilien, Gary L.
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Handbook of marketing decision models
1
International economics and economic policy : IEEP
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
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2
International economics and natural resources : from theory to policy
Bretschger, Lucas
;
Valente, Simone
- In:
International economics and economic policy : IEEP
8
(
2011
)
2
,
pp. 115-120
Persistent link: https://www.econbiz.de/10009153818
Saved in:
3
2007 ISMS practice prize competition : special section introduction
Roberts, John H.
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 617-619
Persistent link: https://www.econbiz.de/10003884890
Saved in:
4
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
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