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subject:"Welt"
~person:"Séguin, Benoit"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Welt
Markenimage
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1998-2006
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Séguin, Benoit
O'Reilly, Norm
4
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Brandão, Amélia Maria Pinto da Cunha
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International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
2
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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