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subject:"Werbemittel"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"United States"
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Werbemittel
United States
Advertising effects
2
Pharmaceutical industry
2
Pharmaindustrie
2
Psychology of advertising
2
USA
2
Werbepsychologie
2
Werbewirkung
2
Angst
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Anxiety
1
Celebrity endorsement
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Celebrity-Werbung
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Humor
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Huhmann, Bruce A.
1
Kim, Hyojin
1
Lee, Chunsik
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Limbu, Yam B.
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Peterson, Robin T.
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
9
Happiness, economics and politics : towards a multi-disciplinary approach
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of marketing research : JMR
3
Economic inquiry : journal of the Western Economic Association International
2
Europäische Hochschulschriften / 5
2
Faculty & research / Insead : working paper series
2
Gender, culture, and consumer behavior
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Health marketing quarterly
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Schriftenreihe Angewandte Betriebswirtschaft
2
The history of advertising
2
The quarterly journal of economics
2
The review of financial studies
2
Working paper / National Bureau of Economic Research, Inc.
2
A new generation in international strategic management
1
Advances in Austrian economics
1
An AFMR Study, American Foundation for Management Research
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
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Berichte aus der Betriebswirtschaft
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Critical concepts in economics
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DUV: Wirtschaftswissenschaft
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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
Saved in:
2
Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
Kim, Hyojin
;
Lee, Chunsik
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10009553959
Saved in:
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