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subject:"Werbemittel"
~isPartOf:"Journal of marketing theory and practice"
~subject:"United States"
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Werbemittel
United States
Psychology of advertising
9
Werbepsychologie
9
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
USA
2
2010-2011
1
Advertising planning
1
Automotive industry
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Consumer motivation
1
Corporate reputation
1
Customer integration
1
Disease
1
Einkaufsverhalten
1
Emotional branding
1
Emotionale Werbung
1
Fernsehwerbung
1
Firmenimage
1
Girls
1
Hispanics
1
Hispano-Amerikaner
1
Innovation adoption
1
Innovationsakzeptanz
1
Kaufmotiv
1
Kfz-Industrie
1
Krankheit
1
Kundenintegration
1
Ladengeschäft
1
Markenführung
1
Marketing theory
1
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English
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Coolsen, Michael K.
1
Peterson, Robert A.
1
Quesenberry, Keith A.
1
Villarreal, Ricardo
1
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Journal of marketing theory and practice
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
9
Happiness, economics and politics : towards a multi-disciplinary approach
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of marketing research : JMR
3
Economic inquiry : journal of the Western Economic Association International
2
Europäische Hochschulschriften / 5
2
Faculty & research / Insead : working paper series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Schriftenreihe Angewandte Betriebswirtschaft
2
The history of advertising
2
The quarterly journal of economics
2
The review of financial studies
2
Working paper / National Bureau of Economic Research, Inc.
2
A new generation in international strategic management
1
Advances in Austrian economics
1
An AFMR Study, American Foundation for Management Research
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Critical concepts in economics
1
DUV: Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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2
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
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