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subject:"Werbemittel"
~isPartOf:"Schriftenreihe Angewandte Betriebswirtschaft"
~subject:"United States"
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Werbemittel
United States
Product placement
2
Promotional materials
2
Psychology of advertising
2
Werbepsychologie
2
Deutschland
1
Germany
1
Product Placement
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Book / Working Paper
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Graue Literatur
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Non-commercial literature
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German
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Süss, Marcel
1
Süß, Marcel
1
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UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
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Schriftenreihe Angewandte Betriebswirtschaft
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
9
Happiness, economics and politics : towards a multi-disciplinary approach
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of marketing research : JMR
3
Economic inquiry : journal of the Western Economic Association International
2
Europäische Hochschulschriften / 5
2
Faculty & research / Insead : working paper series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
The history of advertising
2
The quarterly journal of economics
2
The review of financial studies
2
Working paper / National Bureau of Economic Research, Inc.
2
A new generation in international strategic management
1
Advances in Austrian economics
1
An AFMR Study, American Foundation for Management Research
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Critical concepts in economics
1
DUV: Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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Psychische und soziale Determinanten der Werbewirkung : Verhaltensbeeinflussung durch Marketing
Süß, Marcel
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1997
Persistent link: https://www.econbiz.de/10000957802
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Product placement : eine moderne Zauberformel im Marketing
Süss, Marcel
-
1997
Persistent link: https://www.econbiz.de/10013421300
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