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subject:"Werbemittel"
~person:"Gaßner, Hans-Peter"
~subject:"Hörfunkwerbung"
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Gaßner, Hans-Peter
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
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Multiplikatoreffekte mit Radiowerbung : Ergebnisse einer Repräsentativbefragung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2008
)
12
,
pp. 635-641
Persistent link: https://www.econbiz.de/10003792914
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