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subject:"Werbemittel"
~subject:"United States"
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Search: subject_exact:"Werbepsychologie"
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Werbemittel
United States
Wirtschaftspsychologie
1,903
Economic psychology
1,656
Werbepsychologie
1,173
Psychology of advertising
1,053
Theorie
697
Theory
696
Konsumentenverhalten
584
Consumer behaviour
582
Behavioral economics
434
Verhaltensökonomik
434
Werbewirkung
413
Advertising effects
394
Psychologie
351
Werbung
298
Psychology
276
Advertising
258
Deutschland
204
Germany
200
USA
163
Persönlichkeitspsychologie
162
Personality psychology
160
Emotion
140
Arbeitspsychologie
138
Experiment
137
Organizational psychology
133
Markenführung
125
Brand management
124
Marketing
112
Markenimage
104
Cognition
100
Kognition
100
Sozialpsychologie
98
Brand image
95
Wahrnehmung
92
Anlageverhalten
86
Perception
83
Social psychology
83
Behavioural finance
81
Verbraucherverhalten
80
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19
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7
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Article
116
Book / Working Paper
66
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Article in journal
96
Aufsatz in Zeitschrift
96
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20
Book section
20
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
14
Hochschulschrift
14
Thesis
14
Working Paper
14
Bibliografie enthalten
10
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10
Collection of articles of several authors
3
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3
Sammelwerk
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Sammlung
3
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2
Guidebook
2
Ratgeber
2
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1
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1
Enzyklopädie
1
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1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
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1
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English
152
German
28
Russian
1
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1
Author
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Dubner, Stephen J.
3
Levitt, Steven D.
3
Rashad, Inas
3
Bart, Yakov
2
Bohnsack, Ralf
2
Carlson, Les
2
Chou, Shin-yi
2
De Grauwe, Paul
2
Decupere, Danny
2
Dessí, Roberta
2
Easterlin, Richard A.
2
Fenzl, Thomas
2
Fiore, Ann Marie
2
Geistfeld, Loren V.
2
Grossman, Michael
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Johnson, Jean L.
2
Kretzschmar, Gisela
2
McQuarrie, Edward F.
2
Nelson, Michelle R.
2
Schor, Juliet B.
2
Shanahan, Kevin J.
2
Stephen, Andrew T.
2
Suri, Rajneesh
2
Sárváry, Miklós
2
Taute, Harry A.
2
Werner, Brigitte
2
Zhao, Xiaojian
2
Adams, Henry F.
1
Adkins, Mark
1
Aggarwal, Raj
1
Ahrens, Jan
1
Almeida, Victor
1
Anckaert, Pascal
1
Anderson, Lisa R.
1
Anderson, Robert
1
Andresen, Claus
1
Andresen, Thomas B.
1
Andrews, J. Craig
1
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UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Centre for Economic Policy Research
1
Chambre de commerce et d'industrie de Paris
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
9
Happiness, economics and politics : towards a multi-disciplinary approach
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of marketing research : JMR
3
Economic inquiry : journal of the Western Economic Association International
2
Europäische Hochschulschriften / 5
2
Faculty & research / Insead : working paper series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Schriftenreihe Angewandte Betriebswirtschaft
2
The history of advertising
2
The quarterly journal of economics
2
The review of financial studies
2
Working paper / National Bureau of Economic Research, Inc.
2
A new generation in international strategic management
1
Advances in Austrian economics
1
An AFMR Study, American Foundation for Management Research
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Critical concepts in economics
1
DUV: Wirtschaftswissenschaft
1
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ECONIS (ZBW)
180
USB Cologne (EcoSocSci)
2
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31
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
32
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
33
How personal pronouns influence brand name preference
Kachersky, Luke
;
Palermo, Nicole
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 558-570
Persistent link: https://www.econbiz.de/10009785373
Saved in:
34
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
35
Die Wirkung rhetorisch gestalteter Werbemittel unter dem Einfluss des "Need for Cognition" der Werbeadressaten : theoretische Überlegungen und experimentelle Prüfung
Corsten, Thomas Johannes Walter
-
2013
Persistent link: https://www.econbiz.de/10010240386
Saved in:
36
Fluidity and performance in intercultural workplace interactions : the role of behavioral mirroring and relational attunement
Sanchez-Burks, Jeffrey
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003746284
Saved in:
37
Capitalizing patriotism : the liberty loans of World War I
Kang, Sung Won
;
Rockoff, Hugh
-
2006
Persistent link: https://www.econbiz.de/10003266313
Saved in:
38
Setting the CEO's pay : economic and psychological perspectives
O'Reilly, Charles A.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003380216
Saved in:
39
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
40
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
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