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subject:"Werbeplanung"
~isPartOf:"Case study and review"
~subject:"Markenführung"
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Werbeplanung
Markenführung
Advertising
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Advertising media
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Advertising planning
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Internet marketing
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Aggarwal, Sugandha
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Case study and review
Journal of advertising research
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SpringerLink / Bücher
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of media business studies
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Media-Perspektiven
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Organisation und praktische Anwendung
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A master class in brand planning : the timeless works of Stephen King
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Breaking new ground in theory and practice
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Communication series
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Comparative economic research : Central and Eastern Europe
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DUV / Wirtschaftswissenschaft
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Engaging consumers through branded entertainment and convergent media
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Fashion marketing
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Gabler Edition Wissenschaft
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Handbuch Medienmanagement : mit 46 Tabellen
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Handbuch der Marktforschung
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Integrated marketing communication
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International journal of market research
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JMM : the international journal on media management
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of the Operational Research Society : OR
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Kulturmarketing
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Management : journal of contemporary management issues
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Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
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