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subject:"Werbeplanung"
~isPartOf:"Handbuch Medienmanagement : mit 46 Tabellen"
~isPartOf:"Marketing intelligence & planning"
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Werbeplanung
Advertising media
4
Werbeträger
4
Consumer behaviour
3
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3
Advertising planning
2
Advertising effects
1
Cosmetics industry
1
Factor analysis
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Fernsehwerbung
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Indonesia
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Men
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Han, WoongHee
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Kim, DongTae
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Unger, Fritz
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Handbuch Medienmanagement : mit 46 Tabellen
Marketing intelligence & planning
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Media-Perspektiven
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Organisation und praktische Anwendung
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SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
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Breaking new ground in theory and practice
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Communication series
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Comparative economic research : Central and Eastern Europe
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DUV / Wirtschaftswissenschaft
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Fashion marketing
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Handbuch der Marktforschung
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
1
Management : journal of contemporary management issues
1
Management and innovation in the media industry
1
Praxiswissen Werbung
1
Ratgeber Marketing-Praxis
1
Reihe: Telekommunikation @ Medienwirtschaft
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ECONIS (ZBW)
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Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
2
Mediaplanung - Voraussetzungen, Auswahlkriterien und Entscheidungslogik
Unger, Fritz
- In:
Handbuch Medienmanagement : mit 46 Tabellen
,
(pp. 735-760)
.
2006
Persistent link: https://www.econbiz.de/10003281632
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