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subject:"Werbeplanung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"Media-Mix"
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Journal of advertising : official publication of the American Academy of Advertising
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The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
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