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subject:"Werbeplanung"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Germany"
~subject:"Mediensektor"
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Werbeplanung
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Mediensektor
Print advertising
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Printwerbung
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Advertising planning
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Internet complementarity
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Market structure
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Athey, Susan
1
Calvano, Emilio
1
Chandra, Ambarish
1
Gans, Joshua
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Kaiser, Ulrich
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
3
ZEW discussion papers
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
CIE discussion papers
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DICE discussion paper
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Dresdner Beiträge zur Betriebswirtschaftslehre
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of media business studies
2
Konsum und Verhalten
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Que sais-je?
2
Recht und Wettbewerb : Festschrift für Rainer Bechtold zum 65. Geburtstag
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Simon Business School working paper
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Zukunft der Zeitung
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Betriebswirtschaftliche Schriften
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Betriebswirtschaftliche Schriften : BWS
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Discussion paper
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Economic discussion papers
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Economics discussion paper series / Loughborough University, Department of Economics
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Forum Kommunikation und Medien
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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Gabler Research
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Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
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ITD-Marketing-Studie
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Info: die Zeitschriften des Axel-Springer-Verlages
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Instant success series
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International - Europäisch - Regional
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International journal of economic research
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
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