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subject:"Werbeplanung"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Mediensektor"
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Werbeplanung
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Mediensektor
Print advertising
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Internet marketing
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Werbung
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Advertising planning
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Consumer behaviour
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Athey, Susan
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Calvano, Emilio
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
History of retailing and consumption
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing : ZFP ; journal of research and management
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing research : JMR
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NBER Working Paper
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NBER working paper series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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American economic review
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Australasian marketing journal
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Business and Economic Research : BER
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CIE discussion papers
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Challenges in an age of dis-engagement
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Economics and business review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Eurasian business review
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European journal of marketing : EJM
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European retail research
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Forum Kommunikation und Medien
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Gabler Research
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Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
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Göteborgsstudier i journalistik och masskommunikation
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Info: die Zeitschriften des Axel-Springer-Verlages
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Instant success series
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of economic research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
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