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subject:"Werbeplanung"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Mediensektor"
~subject:"Target group"
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Werbeplanung
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of fashion marketing and management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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CIE discussion papers
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CORE discussion paper : DP
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Forum Kommunikation und Medien
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Global journal of business research : GJBR
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Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
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Health marketing quarterly
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Info: die Zeitschriften des Axel-Springer-Verlages
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Instant success series
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International journal of economic research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of media business studies
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Journal of promotion management : JPM
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Konsum und Verhalten
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Marketing letters : a journal of research in marketing
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Promotional culture and convergence : markets, methods, media
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Que sais-je?
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sofia-Studien zur Institutionenanalyse
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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The advertising and consumer culture reader
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The journal of industrial economics
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Young consumers : insight and ideas for responsible marketers
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
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