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subject:"Werbeplanung"
~isPartOf:"Organisation und praktische Anwendung"
~subject:"Markenimage"
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Werbeplanung
Markenimage
Advertising media
2
Advertising planning
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Market research
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Marktforschung
2
Werbeträger
2
Controlling
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Management control
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German
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Koch, Jörg
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Pepels, Werner
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Organisation und praktische Anwendung
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
SpringerLink / Bücher
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Media-Perspektiven
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A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Breaking new ground in theory and practice
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Case study and review
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Communication series
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Comparative economic research : Central and Eastern Europe
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DUV / Wirtschaftswissenschaft
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ERIM report series research in management
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Fashion marketing
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Gabler Edition Wissenschaft
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Handbuch Medienmanagement : mit 46 Tabellen
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Handbuch der Marktforschung
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of international marketing and marketing research
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
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ECONIS (ZBW)
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Werbewirkungskontrolle
Pepels, Werner
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2008
Persistent link: https://www.econbiz.de/10003767434
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Werbekontaktanalysen
Koch, Jörg
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2008
Persistent link: https://www.econbiz.de/10003767441
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