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subject:"Werbepsychologie"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Product management"
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Werbepsychologie
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Testmarkt
61
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14
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Hoffman, Donna L.
3
Kopalle, Praveen K.
3
Novak, Thomas P.
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1
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1
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1
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ECONIS (ZBW)
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
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2
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
3
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André
-
2011
Persistent link: https://www.econbiz.de/10009236154
Saved in:
4
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
5
Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Ohnemus, Ralph
;
Lebok, Uwe
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003829729
Saved in:
6
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
7
Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 46-71
Persistent link: https://www.econbiz.de/10003812334
Saved in:
8
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
9
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
Saved in:
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