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subject:"Werbewirkung"
~accessRights:"free"
~isPartOf:"ERIM report series research in management"
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Werbewirkung
Advertising
7
Werbung
7
Advertising effects
5
Consumer behaviour
2
Konsumentenverhalten
2
Bias
1
Bibliometrics
1
Bibliometrie
1
Emotion
1
Firm performance
1
Language
1
Linguistics
1
Linguistik
1
Marketing management
1
Marketingmanagement
1
Mehrsprachigkeit
1
Meta-Analyse
1
Meta-analysis
1
Multilingualism
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product differentiation
1
Produktdifferenzierung
1
Psychology of advertising
1
Semiotics
1
Semiotik
1
Social behaviour
1
Soziales Verhalten
1
Sprache
1
Systematischer Fehler
1
Target group
1
USA
1
United States
1
Unternehmenserfolg
1
Werbepsychologie
1
Zielgruppe
1
advertising
1
marketing mix
1
meta-analysis
1
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5
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5
Working Paper
5
Graue Literatur
3
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3
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1
Sammelwerk
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English
5
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Puntoni, Stefano
3
Hooge, Ilona E. de
1
Korkames, Joseph
1
Loef, Joost
1
Ritson, Mark
1
Schroeder, Jonathan E.
1
Stanley, Tom D.
1
Stremersch, Stefan
1
Verbeke, Willem J. M. I.
1
Verlegh, Peeter W. J.
1
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Erasmus Research Institute of Management
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ERIM report series research in management
International journal of advertising : the review of marketing communications
10
NBER Working Paper
10
Psychology & marketing
10
Cogent business & management
9
NBER working paper series
9
CESifo working papers
8
European research studies
7
Journal of marketing communications
6
Simon Business School working paper
6
Stanford University Graduate School of Business Research Paper
5
Stanford University Graduate School of Business research paper
5
Discussion paper / Tinbergen Institute
4
ERIM Report Series Reference
4
Kelley School of Business Research Paper
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing i menedžment innovacij : m&mi
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
CESifo Working Paper
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of current issues and research in advertising
3
Journal of the Academy of Marketing Science
3
Management : journal of contemporary management issues
3
Working paper series
3
Working papers / TSE : WP
3
Administrative Sciences : open access journal
2
Asian Journal of Empirical Research
2
CESifo Working Paper Series
2
Central European business review : CEBR
2
Columbia Business School Research Paper
2
Cowles Foundation discussion paper
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Economics, management and financial markets
2
Electronic commerce research
2
European journal of marketing
2
Forthcoming at Marketing Science
2
History of retailing and consumption
2
IESE Business School Working Paper
2
International journal of business & management : IJoBM
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ECONIS (ZBW)
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
3
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
4
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
5
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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