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subject:"Werbewirkung"
~isPartOf:"Communicating corporate social responsibility : perspectives and practice"
~isPartOf:"Green advertising and the reluctant consumer"
~subject:"Firmenimage"
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Werbewirkung
Firmenimage
Advertising effects
2
Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
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Konsumentenverhalten
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Advertising
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Comparison
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Corporate Social Responsibility
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Corporate social responsibility
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Deutschland
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Environmental consciousness
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Fundraising
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Germany
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Green marketing
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Netherlands
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Niederlande
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Sustainable product
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Lee, Eun Mi
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Planken, Brigitte Chantal
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Reece, Bonnie B.
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Rifon, Nora J.
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Tucker, Elizabeth M.
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Verheijen, Steef
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Communicating corporate social responsibility : perspectives and practice
Green advertising and the reluctant consumer
International journal of advertising : the quarterly review of marketing communications
5
Journal of business ethics : JOBE
4
International review on public and non-profit marketing
3
World review of entrepreneurship, management and sustainable development
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
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Journal of advertising : official publication of the American Academy of Advertising
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AMS review : official publication of the Academy of Marketing Science
1
Business ethics, the environment & responsibility
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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European journal of management and business economics : EJM&BE
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European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
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International journal of emerging markets
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic accounting and business research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
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Management decision
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Marktorientiertes Nonprofit-Mangagement
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Schriftenreihe Marketing, Management
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Service business
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Sport management review
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The Ashgate research companion to corporate social responsibility
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ECONIS (ZBW)
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Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
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