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subject:"Werbewirkung"
~isPartOf:"Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
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Search: subject_exact:"Personalisierte Werbung"
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Werbewirkung
Direct marketing
28
Direktmarketing
28
Deutschland
11
Germany
11
Advertising effects
6
E-Mail
5
E-mail
5
Internet marketing
5
Online-Marketing
5
Advertising planning
4
Werbeplanung
4
Distance selling
3
Distanzhandel
3
Mobile communications
3
Mobilkommunikation
3
Theorie
3
Theory
3
1990-2001
2
B-to-B-Marketing
2
Beschaffung
2
Beziehungsmarketing
2
Business-to-business marketing
2
Central-Eastern Europe
2
Direct bank
2
Direktbank
2
Direktvertrieb
2
Einzelhandel
2
Event marketing
2
Event-Marketing
2
Forecast
2
International market entry
2
International marketing research
2
Internationale Marktforschung
2
Internationaler Markteintritt
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
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German
6
Author
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Lasogga, Frank
2
Kreutzer, Ralf T.
1
Lehmann, Heiko
1
Petersen, Anita
1
Schmidberger, Martin
1
Thomas, Wolfgang
1
Wix, Carlo
1
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Europäische Hochschulschriften / 5
Leitfaden Online-Marketing ; [Bd. 1]
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
1
BiTS-Forschung
1
Cogent business & management
1
Contemporary trends in innovative marketing strategies
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Handbook of research on mobile marketing management
1
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ECONIS (ZBW)
6
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1
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6
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date (oldest first)
1
Uplift-Modeling : ein Verfahren zur Response-Optimierung durch Modellierung der Netto-Response
Schmidberger, Martin
;
Wix, Carlo
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 151-163)
.
2015
Persistent link: https://www.econbiz.de/10011308012
Saved in:
2
Kunden-, Vertriebs- und Mitarbeiterorientierung
Kreutzer, Ralf T.
-
2007
Persistent link: https://www.econbiz.de/10003551761
Saved in:
3
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
-
2007
Persistent link: https://www.econbiz.de/10003551782
Saved in:
4
Performance-Marketing
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10003551993
Saved in:
5
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
6
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699304
Saved in:
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