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subject:"Werbewirkung"
~isPartOf:"Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"Health marketing quarterly"
~person:"Haley, Eric John"
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Werbewirkung
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Haley, Eric John
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Park, Jin Seong
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Health marketing quarterly
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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