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subject:"Werbewirkung"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~subject:"Kommunikationspolitik"
~subject:"Public relations"
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Werbewirkung
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Journal of marketing communications
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Schriftenreihe der HHL Leipzig Graduate School of Management
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Schriftenreihe der Fachhochschule des Mittelstands
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South Asian journal of management : SAJM
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Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience und Cross-Media-Marketingmaßnahmen
Diehl, Sandra
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003816967
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