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subject:"Werbewirkung"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Firmenimage"
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Werbewirkung
Firmenimage
Cause-Related Marketing
26
Cause-related marketing
26
Consumer behaviour
19
Konsumentenverhalten
19
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
9
Relationship marketing
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Brand management
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Markenführung
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Brand image
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Purchase intention
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Nonprofit marketing
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Nonprofit-Marketing
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Advertising effects
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Bibliometrics
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Cause marketing
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Cause related marketing
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Egypt
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India
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Lee, Eun Mi
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Natarajan, Thamaraiselvan
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Pirard, Leticia
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Reece, Bonnie B.
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Rifon, Nora J.
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Stephen, Gladys
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Green advertising and the reluctant consumer
International review on public and non-profit marketing
International journal of advertising : the quarterly review of marketing communications
5
Journal of business ethics : JOBE
4
World review of entrepreneurship, management and sustainable development
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Business ethics, the environment & responsibility
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic accounting and business research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Journal of strategic marketing
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Management decision
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Marktorientiertes Nonprofit-Mangagement
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Schriftenreihe Marketing, Management
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Service business
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Sport management review
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The Ashgate research companion to corporate social responsibility
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The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
2
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
3
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
4
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
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