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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Relationship marketing
Cause-Related Marketing
14
Cause-related marketing
14
Advertising effects
8
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
3
Beziehungsmarketing
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Marketing management
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Marketingmanagement
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USA
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United States
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Werbung
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cause-related marketing
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Chang, Chun-tuan
2
Aldridge, Nick
1
Bae, Mikyeung
1
Boenigk, Silke
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Chang, Chingching
1
Chang, Chun-Tuan
1
Chen, Pei-Chi
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Cheong, Yunjae
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Fowles, Joe
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Fraedrich, John
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Holmes, Gary
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Kim, Kihan
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Lim, Joon Soo
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Mullen, Linda Greef
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International journal of advertising : the quarterly review of marketing communications
International journal of nonprofit & voluntary sector marketing
Journal of promotion management : JPM
International review on public and non-profit marketing
10
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Psychology & marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Analele Universitătii Dunărea de Jos Galaţi
1
Asian journal of business ethics : AJBE
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
1
Global business review
1
Green advertising and the reluctant consumer
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
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International journal of islamic marketing and branding
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1
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
2
Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
Saved in:
3
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
4
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
5
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
6
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
7
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
8
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
9
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
10
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
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