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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Kerr, Gayle"
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Werbewirkung
Advertising
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Kerr, Gayle
Yoon, Sukki
6
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Kim, Kacy K.
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International journal of advertising : the review of marketing communications
Journal of marketing communications
2
European journal of marketing : EJM
1
Journal of advertising research
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ECONIS (ZBW)
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The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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2
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
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