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subject:"Werbewirkung"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Relationship marketing"
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Werbewirkung
Relationship marketing
Beziehungsmarketing
1
Brand image
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CRM
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CSR
1
Cause-Related Marketing
1
Cause-related marketing
1
Confidence
1
Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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FMCG
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Fundraising
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Konsumentenverhalten
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Markenimage
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Online retailing
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Online-Handel
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Vertrauen
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cause involvement
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cause-related marketing
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corporate social responsibility
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donation magnitude
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online purchase intention
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online trust
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perceived value
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Shah, Suraj
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Sharma, Mahendra
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Vasavada, Maurvi
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International journal of electronic marketing and retailing : IJEMR
International review on public and non-profit marketing
10
International journal of advertising : the quarterly review of marketing communications
5
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
3
Journal of business ethics : JOBE
3
Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of retailing and consumer services
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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International journal of Indian culture and business management : IJICBM
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : JPM
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Psychology & marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Analele Universităţii Dunărea de Jos Galaţi / 1
1
Asian journal of business ethics : AJBE
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Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
1
European journal of management and business economics : EJM&BE
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European journal of marketing : EJM
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Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
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Global business review
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Green advertising and the reluctant consumer
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International journal of Indian culture and business management
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International journal of business and emerging markets : IJBEM
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International journal of business competition and growth : IJBCG
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International journal of contemporary hospitality management
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International journal of green economics : IJGE
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International journal of hospitality management
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International journal of islamic marketing and branding
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International journal of market research : JMRS ; the journal of the Market Research Society
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Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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