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subject:"Werbewirkung"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Relationship marketing"
~subject:"Vergleich"
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Werbewirkung
Relationship marketing
Vergleich
Cause-Related Marketing
13
Cause-related marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
5
Marketingmanagement
5
cause-related marketing
4
Advertising effects
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Beziehungsmarketing
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Brand image
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Markenimage
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United States
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Fundraising
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Großbritannien
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Markenführung
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Nonprofit-Marketing
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United Kingdom
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consumer skepticism
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gender
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purchase intention
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Altruismus
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Aldridge, Nick
1
Amawate, Vibhas
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Boenigk, Silke
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Deb, Madhurima
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Fowles, Joe
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Fraedrich, John
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Kureshi, Sonal
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Manuel, Eleonora
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Mullen, Linda Greef
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Schuchardt, Viktoria
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Thomas, Michael Lee
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Thomas, Sujo
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International journal of nonprofit & voluntary sector marketing
Journal of marketing communications
International review on public and non-profit marketing
10
International journal of advertising : the quarterly review of marketing communications
5
Journal of business ethics : JOBE
5
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of promotion management : JPM
2
Psychology & marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Asian journal of business ethics : AJBE
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
1
Global business review
1
Green advertising and the reluctant consumer
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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1
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
2
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
3
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
4
Individualism/collectivism, charitable giving, and cause-related marketing : a comparison of Chinese and Americans
Wang, Ye
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10010483790
Saved in:
5
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
6
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
7
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
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