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subject:"Werbewirkung"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~subject:"Advertising effects"
~subject:"Relationship marketing"
~subject:"Vergleich"
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Werbewirkung
Advertising effects
Relationship marketing
Vergleich
Cause-Related Marketing
4
Cause-related marketing
4
USA
2
United States
2
Beziehungsmarketing
1
Charitable organization
1
Charity
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China
1
Collectivism
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Comparison
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Cultural identity
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Deutschland
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Fundraising
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Gemeinnützige Organisation
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Germany
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Großbritannien
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Individualism
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Individualismus
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Inter-firm cooperation
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Internet-Auktion
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Kollektivismus
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Kulturelle Identität
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Learning psychology
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Luxury goods
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Luxusgüter
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Nonprofit marketing
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Nonprofit-Marketing
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Online auction
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Personality trait
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Persönlichkeitsmerkmal
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United Kingdom
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Unternehmenskooperation
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Viral marketing
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Virales Marketing
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Aldridge, Nick
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Boenigk, Silke
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Fowles, Joe
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Fraedrich, John
1
Mullen, Linda Greef
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Schuchardt, Viktoria
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Thomas, Michael Lee
1
Wang, Ye
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International journal of nonprofit & voluntary sector marketing
International review on public and non-profit marketing
10
International journal of advertising : the quarterly review of marketing communications
5
Journal of business ethics : JOBE
5
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of promotion management : JPM
2
Psychology & marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Analele Universitătii Dunărea de Jos Galaţi
1
Asian journal of business ethics : AJBE
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
1
Global business review
1
Green advertising and the reluctant consumer
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of islamic marketing and branding
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1
Individualism/collectivism, charitable giving, and cause-related marketing : a comparison of Chinese and Americans
Wang, Ye
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10010483790
Saved in:
2
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
3
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
4
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
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