//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Schriftenreihe der HHL Leipzig Graduate School of Management"
~subject:"Kommunikationspolitik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Kommunikationspolitik
Advertising effects
3
Media mix
3
Mediamix-Strategie
3
Erfolgsfaktor
2
Internet marketing
2
Kongruenz
2
Media-Mix
2
Online-Marketing
2
Success factor
2
Netherlands
1
Niederlande
1
Synergie
1
Synergy
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Hochschulschrift
2
Article in journal
1
Aufsatz in Zeitschrift
1
Lehrbuch
1
Textbook
1
Language
All
German
2
English
1
Author
All
Beyer, Christina
2
Kirchgeorg, Manfred
2
Valkenburg, Sanne M. F.
1
Voorveld, Hilde A. M.
1
Institution
All
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Schriftenreihe der HHL Leipzig Graduate School of Management
Journal of marketing communications
6
Journal of advertising research
3
Research
2
SpringerLink / Bücher
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Schriftenreihe Schwerpunkt Marketing
1
South Asian journal of management : SAJM
1
Springer eBook Collection / Business and Economics
1
Springer eBooks / Business and Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Persistent link: https://www.econbiz.de/10012119121
Saved in:
2
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
Saved in:
3
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->