//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~isPartOf:"Journal of consumer marketing"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
India
Nonprofit marketing
USA
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Advertising skepticism
1
Beziehungsmarketing
1
Brand attitude
1
Brand image
1
Brand management
1
Campaign structure element
1
Cause marketing
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Persuasion knowledge model
1
Relationship marketing
1
Sport marketing
1
Sportmarketing
1
Sports marketing
1
Trust
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kidiyoor, Gururaj
1
Pai, Yogesh P.
1
Pattusamy, Murugan
1
Prabhu, Nandan
1
Shanbhag, Parthesh R.
1
Published in...
All
Journal of consumer marketing
International review on public and non-profit marketing
8
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cogent business & management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Emerging trends in business : an interdisciplinary approach
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
Global business review
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->