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subject:"Werbewirkung"
~isPartOf:"Journal of current issues and research in advertising"
~person:"Bae, Mikyeung"
~subject:"Relationship marketing"
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Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
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