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subject:"Werbewirkung"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Zielgruppe"
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Werbewirkung
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Direct marketing
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Ball, Jennifer Gerard
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Journal of current issues and research in advertising : JCIRA
Health marketing quarterly
21
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of advertising research
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Leitfaden Online-Marketing ; [Bd. 1]
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ERIM report series research in management
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Electronic commerce research and applications
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Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Journal of retailing
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Kundenmanagement & Electronic Commerce
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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American Society of Health Economists (ASHEcon) Paper
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Applied economics
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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BREAD working paper
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Berichte aus der Betriebswirtschaft
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BiTS-Forschung
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Cogent business & management
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Complex AI dynamics and interactions in management
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Contemporary trends in innovative marketing strategies
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Direct marketing
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
Saved in:
2
Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
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