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subject:"Werbewirkung"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~subject:"Advertising regulation"
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Werbewirkung
Advertising regulation
Direct marketing
35
Direktmarketing
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Großbritannien
10
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10
Beziehungsmarketing
8
Relationship marketing
8
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7
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direct marketing
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Langford, Paul
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Leitfaden Online-Marketing ; [Bd. 1]
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
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3
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3
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3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
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Europäische Hochschulschriften / 5
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of retailing
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Kundenmanagement & Electronic Commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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American Society of Health Economists (ASHEcon) Paper
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Applied economics
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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1
Prize promotions: misleading competitions come under scrutiny
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003469007
Saved in:
2
Prize promotions: ASA adjudicates on prize promotions
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 348-349
Persistent link: https://www.econbiz.de/10003469010
Saved in:
3
Kunden-, Vertriebs- und Mitarbeiterorientierung
Kreutzer, Ralf T.
-
2007
Persistent link: https://www.econbiz.de/10003551761
Saved in:
4
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
-
2007
Persistent link: https://www.econbiz.de/10003551782
Saved in:
5
Permission-Marketing
Schwarz, Torsten
-
2007
Persistent link: https://www.econbiz.de/10003551950
Saved in:
6
Performance-Marketing
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10003551993
Saved in:
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