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subject:"Werbewirkung"
~isPartOf:"Journal of global marketing"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~subject:"Advertising regulation"
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Werbewirkung
Advertising regulation
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Journal of global marketing
Leitfaden Online-Marketing ; [Bd. 1]
Health marketing quarterly
19
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16
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4
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ECONIS (ZBW)
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
Kunden-, Vertriebs- und Mitarbeiterorientierung
Kreutzer, Ralf T.
-
2007
Persistent link: https://www.econbiz.de/10003551761
Saved in:
4
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
-
2007
Persistent link: https://www.econbiz.de/10003551782
Saved in:
5
Permission-Marketing
Schwarz, Torsten
-
2007
Persistent link: https://www.econbiz.de/10003551950
Saved in:
6
Performance-Marketing
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10003551993
Saved in:
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