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subject:"Werbewirkung"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Consumer behaviour"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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